with Bob Dole and Mike Ditka on play-by-play

The college football coverage on Jefferson Pilot Sports has a new feature this year. The electronic first down marker is purple and sponsored by a medication. Every so often an animated purple pill rolls across the field and leaves the line behind it. It's only a matter of time before other drug companies want in on the action. The dumping of the water bucket on the coach's head could be sponsored by the "gotta go gotta go gotta go right now" pill. The instant replays could be sponsored by the adult ADD pill. And we all know which pills will want to sponsor the uprights.