Thursday, October 26, 2006

blinded by the hype

Borat seems to be everywhere. He was on the cover of my favorite magazine, "Entertainment Weekly." He's mentioned almost daily on my favorite entertainment websites. The commercials for his movie have been running during my favorite TV shows. "Access Hollywood" has covered the Hollywood and London premieres of the film.

All the attention has to remind you of "Snakes On A Plane," a movie that didn't benefit from all the buzz. The movie company figured that out too and scaled back plans for the release of "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan." Entertainment Weekly's Popwatch blog published an apologetic entry about it this morning, accepting some of the blame for the media overkill.

I watched the first four minutes of the movie on It's really funny but the Popwatch writer is correct in that the audience should be left to discover Borat on their own. Best Week Ever's site had a link to some Borat comedy from the HBO show where the character originated. Borat sings a song making fun of Jews, but the real target of the satire isn't the Jews or the Kazakhstanis. It's the Americans who gladly start singing along.

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Anonymous Pam Mc said...

On an unrelated comment...
Dr. Bass was AWESOME!!!!

Blogger Frank Strovel III said...

It should be noted that "Snakes" wasn't viewed before all the hype began for the film. The name and leaked storyline fed that fire.

With "Borat" there have been several studio screenings with Hollywood bigwigs in attendance and the reaction has been on par with the hype.

Borat (not Cohen, of course) will be appearing on Howard Stern's program next week as well.


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