constant craving

Here's a news flash. Chocolate is addicting. Not that I could tell from the scientific abstract about the medial orbitofrontal cortex, anterior cingulate cortex and blah blah blah. The study was presented over the weekend at the annual meeting of the Society for Neuroscience. Fortunately Perry Simon posted a link in his Talk Topics column on AllAccess.com to an article that spelled it out for me in plain English. The gist of it is that eating chocolate, or even looking at pictures of it, turns on pleasure centers in the brain associated with drug addiction.

I don't know how looking at a package of dark chocolate affected my pleasure center but I did feel compelled to photograph it. The back of the package says Hershey's Extra Dark products should be enjoyed in moderation. Yet they sell it at Sam's Club in 24 ounce bags.