Saturday, February 17, 2007


A woman who did testimonial spots for another radio station sat next to us in the waiting room at LA Weight Loss this morning. She agreed that the report on last night's "20/20" was one sided. It focused on the price of membership and not on the fact that the program works. At least the "reporter's notebook" on the ABC website does mention that the plan is based on a balanced diet and smaller portions. Every so often, we are instructed to tag our radio spots with a price special. For example, the most recent special was "lose all the weight you can and pay for only 20 pounds." Any time we advertise a discounted price, we also say "based on the purchase of a full service program, setup and supplements extra." There is no bait-and-switch in our commercials.

As I wrote yesterday, my wife and I lost weight without the supplements by strictly adhering to the LA Weight Loss program. Early on we used a discount coupon to try a bottle of Essential Fatty Acids pills but later realized that we didn't need them, probably because we were eating enough fish regularly. Most of the foods we eat come from the grocery store, especially the produce section. We sometimes buy the LAWL prepackaged snacks not because we were pressured but because we wanted some conveniently packaged foods to eat while away from home. We like the biscotti and the caramel popcorn. Sometimes our son drinks an LA Weight Loss meal replacement shake before a swim meet. He's not on a diet, he just likes the way it tastes and the way it doesn't feel too heavy while he swims.

Our experience with the Knoxville franchise has been excellent. Obviously I didn't have any dealings with the franchisee in Washington state. Because each franchisee runs their own business, it is unfair to think that a problem in one part of the country exists elsewhere.

Another blogger had a similar reaction to the "20/20" piece. Rebecca in Pennsylvania writes that she's never been pressured to buy anything at LA Weight Loss. The people posting on a KFAN discussion thread in Minnesota seem to understand that weight loss is about eating right and not about vitamin supplements. As you would expect, a blog affiliated with LA Weight Loss takes issue with the "20/20" hatchet job too.

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Blogger Gvav1 said...

After gaining a pound a year for the last 25 years, I got on The South Beach diet...and have returned to my college weight/DJ weight...a lean mean almost fighting machine.


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