Tuesday, January 08, 2008

welcome to the key club

To get me to watch "Terminator: The Sarah Connor Chronicles," Fox sent me an interesting promotional item today. It was a key in a shiny fake chrome case along with a note that read: "Dear Frank Murphy, Very soon, the future is coming to Knoxville. You'll need this key." The case is imprinted with Take Back the Future .com.

What I like about the key as a promo item is the risk of it failing. I know plenty of deejays who would probably open the case, look at the key and then throw it away. I will save mine on the assumption that another piece of mail will eventually arrive with a lock that the key opens. I did a little Googling to see if I'm right. Someone at TVgasm got the same key but a different note. Meanwhile someone at SF Universe got a lockbox but didn't mention what was inside. My guess is that it will be a DVD of the pilot episode. I hope they go with something more futuristic. For the short-lived show "Drive," they sent the pilot on a 1GB flash drive, which I still use all the time. I could always use another one.

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