Sunday, February 10, 2008

check out those horns

When my first alarm goes off at 4:00 a.m., I tune my clock radio to 87.7 to hear the audio of ABC World News Now. I sometimes drift back to sleep until the second and third alarms go off. For the past week or so I have been startled awake by a disco-ish song with the lyrics "only you can make me feel so true."

I thought that maybe the overnight newscast was using the tune as bumper music or as a bed while they showed the weather map. One morning I heard it twice within half an hour, which made me think that it was being used as something else. I jumped up, ran down the hall to my office and turned on the television. The music was the audio track to a Vermont Teddy Bear Company commercial for Valentine's Day.

With the song hopelessly stuck in my head, I looked on the Internet for more information. I know from experience that people do it all the time. I still get hits from computer users around the globe searching for details about a song they heard on "C.S.I."

The teddy bear song is "Only You" by a Europop group called Captain Jack. The marketers must know it will make people curious. The commercial is currently showing on their website. A search for the song's lyrics showed me that they wisely chose to edit out the part of the song that says "all the hootchie mamas throw your hands up."

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Blogger bean said...

not exactly on topic here, frank, but that 4:00 a.m. alarm clock never gets any easier to hear, does it? yowza.

p.s. congrats on johann santana. booooo on pedro martinez.


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