Thursday, January 01, 2009

the world is a stage

Why does the Tournament of Roses bother having a parade theme each year? Or why don't they do a better job of enforcing the use of the theme in all the floats? This year's theme was "Hats Off to Entertainment," apparently chosen because the current tournament president owns a restaurant called The Hat. There were some great floats that made use of the theme but there were others that made no sense to me. Knoxville native Jack Hanna rode on a float with realistic representations of wild animals. I didn't see anything about entertainment there. Hanna even kept his hat on. I also wonder why they still have so many equestrian units in the parade. I like parades with floats, bands and balloons. I don't need to see people riding horses unless they're doing something special, like the group that does rope tricks.

I thought there was a meeting each year for all the float sponsors to present their sketches to the committee. If any were too similar, changes would be made. The City of Burbank's self-built float represented a 3D sci-fi movie. A professionally built float for Trader Joe's also had movie monsters and 3D glasses. I have a feeling that this has happened to Burbank before but I can't remember exactly when. They might also want to make sure no two bands play the same song, like "That's Entertainment!" for example.

The City of Roseville had a float that looked like an old steam locomotive, spouting clouds of steam. It was funny that the float giving off the most steam exhaust won the trophy for best depiction of life in California. Jack in the Box entered the parade for the first time with two other firsts. According to the announcers, it was the first float with a disco theme and the first float with its own bathroom on board. The highly-touted, overrated Honda entry took forever to do its little trick and shoot confetti out of a hat. I think the rest of the parade had to pick up the pace to make up for the extra time Honda took.

I am curious to know how Stephanie Edwards got her old gig back as co-host of the Rose Parade coverage on KTLA. The station must have done some callout research. Bob Eubanks and Stephanie could also be seen nationwide on the Travel Channel. I could not find a high definition feed of KTLA's coverage like I did last year. Unfortunately the Travel Channel is still not in HD on DirecTV. The picture was blurry and unwatchable. On top of that, they ran an annoying crawl across the bottom third of the screen with text messages from viewers. In Los Angeles, the KTLA broadcast used to be commercial-free. The Travel Channel stuck advertisements for the Snuggie, the Twin Draft Guard and Mighty Mendit into the live broadcast, which made it feel like we missed seeing some parade entries. They should have timed the commercials to coincide with the equestrian units. KTLA has posted video of the entire parade on their website.

While the Travel Channel was unwatchable, the NBC coverage looked great but was unlistenable. Al Roker would not shut up. When some shirtless Hawaiians were on screen, he declared the new parade theme to be "pants off to entertainment." When the Penn State Blue Band performed, Roker said that it would take a long time for the band to "clear our cameras." When I flipped past, I almost always heard Roker talking over a band's performance. An interesting article in the Los Angeles Times says the Tournament of Roses gave NBC better camera positions to keep them from dropping their coverage.

Meanwhile on ABC, the parade hosts let the pictures do the talking. They let the bands be seen and heard. In the past, I have felt that ABC's coverage was lacking, that they only broadcast the parade as part of their obligation to get the rights to air the Rose Bowl. This year's telecast had a different feel. The hosts, Hannah Storm and Josh Elliott of ESPN seemed happy to be there, they did a good job of describing the floats and bands without getting in the way, they had good camera angles and interesting pre-taped features by John Naber about the building of the floats. It's as if the network stepped up and made their coverage the "official" broadcast of the parade. They had microphones on Cynthia Nixon and Cloris Leachman with the intention of interviewing both ladies as they rode past. Nixon's interview about breast cancer went well. Leachman's mic worked fine but she seemed clueless that Storm and Elliott were talking to her. Hannah Storm handled the mishap well. Because I was flipping channels, it took me a while to even realize that I was watching Hannah Storm. A couple of years ago I was critical of the terrible job she did on CBS' coverage of the Macy's Thanksgiving Day Parade. I've realized since her departure from CBS that it wasn't her fault. Her replacement made all the same mistakes, which indicates that the problems are with the writers, researchers and directors of the CBS coverage. CBS has stopped covering the Rose Parade. They should drop the Thanksgiving parade too.

Another possible reason for my not immediately recognizing Hannah Storm could be her new look. She may have had some kind of fashion makeover. Whatever she did, it worked. Toward the beginning of the broadcast, Josh Elliott sat there staring at her while she was talking. He looked enamored. About 40 minutes into the broadcast, WATE came back from a local commercial and forgot to switch from SD to HD. I had just complained about this same thing during the public affairs show I did this past week. Naturally, I called WATE to inform them. The guy who answered the phone put me on hold and called master control. As he got back to me, the problem was fixed. I noticed that they were right on time with all of their other switches after local commercials.

At the same time I was flipping between ABC, NBC and the Travel Channel, I was recording the commercial-free HD broadcast on HGTV. If I could only watch one version of the parade, this would be it. The audio was excellent, the video was excellent and the hosts did a solid job. Jann Carl and Robb Weller did both say "toin coss" instead of "coin toss." But if it was the only channel I watched, I would have nothing to write about today except their inadvertent spoonerism.

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1 Comments:

Anonymous Tom S said...

Stephanie Edwards claims that new management invited her back to co-host. KTLA caught a lot of grief in '06 when she was given curb-side duty in the rain and Michelle Perreira took over next to Bob. And things didn't get any better in '07 when Stephanie was crying at home when she tried to watch the parade on TV. The Times did a "where are they now" type story about her that year. So new team at KTLA decided to stop the bleeding this year.

1/04/2009  

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