Sunday, September 20, 2009

frosting shot?

Have cupcakes jumped the shark? The New York Times predicted a cupcake crash a year ago, comparing them to the brief, big-city popularity of Krispy Kreme doughnuts. Several other publications, including Newsweek, are saying that the cupcake fad is about to fade. The intensely pro-cupcake blog, Cupcakes Take the Cake, alerted me to the latest round of naysayers. At least The Philadelphia Inquirer says the "trend has outlasted expectations."

The recent popularity of cupcakes is credited to the product placement of Magnolia Bakery on "Sex and the City" and the opening of the cupcakes-only Sprinkles in Los Angeles. Here in scenic East Tennessee, it takes a little longer for trends to reach us. One would assume that the same delay applies to the end of the cycle.

Based on two hours last week, I would say that the cupcake bubble has definitely not burst in Knoxville. I observed a nearly constant stream of customers going into The Cupcakery while I was doing a remote broadcast from Massage Envy on Thursday. As I told my sales manager, The Cupcakery has the best looking cupcakes even if other places have better tasting treats. I'll attempt to prove it with some repeat photos from previous blog entries.

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1 Comments:

Anonymous Taylor C. said...

Cupcakes are nothing more than frosting transport devices...and I hate frosting

9/20/2009  

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