Friday, October 23, 2009

in da (865)

Most local radio commercials can be divided into two categories. I write and record my own endorsement spots in which I speak in the first person about my experience with a product or service such as Massage Envy, for example.

I also do voiceover spots for all four radio stations in our cluster. I read whatever scripts are in my mailbox each morning. Sometimes listeners will call me to ask about a script I read, thinking that it's a product I endorse. The difference between the two spots can be slight. I often have to change a script from first person to third person.

One of those third-person spots came down the pike on Wednesday. It promised 99¢ pizzas, which prompted me to immediately post something on Twitter about it. I drove past Mama Mia Cuisine that afternoon and happened to see the radio station's sales representative in the parking lot. He brought me into the pizza shop to meet Mac, the owner. He used to run other shops near the UT campus, including one with the clever name Salvador Deli. I pictured melting pizzas, a la The Persistence of Memory.



Mama Mia Cuisine is scheduled to open on October 29. They will sell their 14 inch cheese pizza for 99¢ with the purchase of $5 worth of other stuff. A couple of side salads at $3 each would do the trick although Mac and his business partner did a good job of convincing me to try their Greek salad or shepherd's salad instead.

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