Friday, September 29, 2006

tune in for the flufferettes

An email arrived yesterday that made me wish I could be in Somerville, Massachusetts tomorrow. Mimi Graney wrote that she stumbled upon my website and thought I might be interested in their "What the Fluff?" festival. It's a tribute to that great American product, Marshmallow Fluff.

The festivities include an art exhibit and a science fair with an incredible grand prize: a private tour of the Durkee-Mower factory, where Fluff is made. The event features eye-candy too. The Thru the Keyhole Burlesque girls will be serving Fluffernutters and Rice Krispie Treats from trays like the ones cigarette girls carried in the 1930s. (Hey fellas, don't miss the TKB photo.)

The local politicians involved in the Fluffernutters in schools controversy were invited to participate in a tug-of-war over a pool of Fluff. The Boston Globe reports that one of the politicians has declined the invitation to the surprise of no one.

Marshmallow Fluff was not available in California supermarkets when I lived there. It might have been because Fluff has no artificial preservatives, unlike Marshmallow Creme. My friend and colleague Jessica brought me back two containers of Fluff after a trip to New England. We decided to give one away on my Comedy World talk show. Eventually we contacted Durkee-Mower and got them to send a few cases of Fluff for on-air giveaways.

While our Comedy World affiliates were playing local commercials, we would fill the time with promos and classic TV commercials from an old Tee Vee Toons disc. We heard the 1960s Fluffernutter jingle almost every day. Bands like Big Bad Voodoo Daddy and the Brian Setzer Orchestra were big that year so I asked the guys in the band Reno Jones to record an updated swing version of the Fluffernutter tune. They did a regular version and a "sexy" version for me. I played the jingles during my interview with the president of Durkee-Mower and with the guy who ran a New York restaurant called Peanut Butter & Co. that served Fluffernutters.

When I moved to Tennessee, I was happy to find Marshmallow Fluff at my local Bi-Lo supermarket. That's the reason I was bummed when Bi-Lo pulled out of the Knoxville market.

You may recall reading about my friend Mother Fluffer. I am hoping to hear from her soon to see how the jar of Fluff on her mantle is doing.

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Anonymous Pam Mc said...

Fluff is manna from heaven......

Anonymous Tonya E. said...

I'm not 100% sure but I think we carry this at Ingles. I'll check Sunday and let you know for sure Frank.

Anonymous Terrie said...

It's awful being a New Englander and moving down here and NO FLUFFERNUTTERS.My mom usually mails me some at Christmas.Making a trip up to NH this weekend and hopefully will bring back some,depending on the airline restrictions.

Blogger Nantz said...

My name is Nantz and I wanted to make you aware of a massive writing campaign that the fans of LOCI have been involved with. We have been sending postcards, emails, snail mail, tweets and posting everywhere we can to get our message out there of our displeasure at the dumping of Vincent D’Onofrio, Katie Erbe and Eric Bogosian. In answer to USA Network’s trending towards “lighter fare” and “fluff” I have come up with the idea to send jars and jars of “Fluff” (that’s the marshmallow crème) to the execs to let them know they can “stuff their fluff”. As soon as the season premiere airs and all the aforementioned actors are gone, so are we, and long with us the ratings will go too. Not such good news for a cable network that is currently #1 and the reason they have such high ratings is because of shows like LOCI in the first place. Our voices have been heard as we have been highlighted in “” twice now. Soon cases of Fluff, cotton balls, polyfill will arrive and right now they are being inundated with thousands of letters and postcards. WE control the numbers and if it’s all about the almighty dollar in cutting these actors because of their salaries then they will find out what exactly numbers really mean.

Vinnie Vidi Vici


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