attention deficit

Unique content is what will keep terrestrial radio from becoming obsolete. Unique content (or the lack thereof) is what will ultimately make (or break) satellite radio. I didn't subscribe to HBO for the movies, it was the unique content that hooked me. Satellite radio may offer lots of commercial free music but I would rather save the money and occasionally buy copies of the songs I want to hear on my car CD player or on my mp3 player/cell phone. I usually listen to news or talk radio in the car anyhow.

RadioDailyNews had a link today to a blog article about a new idea for radio. What if they took all the songs and cut them down to two minutes each? That's the patented concept behind Radio SASS. I knew a morning deejay who had secretly shortened all the songs he played. His program director never quite figured out how he could talk so much each morning and still play the required eight songs an hour. The deejay eventually got another job where he wasn't forced to play music. His ratings went up as he created more unique content each morning. Would you listen to a station that played only the best parts of songs? Do you need to hear the whole thing? Or are you a talk radio fan instead?