Thursday, November 26, 2009

acid redux

For several years, I have enjoyed trashing CBS' attempted coverage of the Macy's Thanksgiving Day Parade. I assume the only reason they bother doing a telecast is so they can sell ads to Macy's competitors. The parade participants don't perform for the CBS cameras like they do for NBC's.

I could only tolerate a few minutes of the CBS broadcast this year. I knew it would be bad when Maggie Rodriguez started off by referring to the new Spider-Man balloon as Superman. Really. Instead of watching the whole thing I did a Google search for "CBS Thanksgiving parade" followed by words like "awful" and "terrible." One of the searches brought me to the comments posted on CBSnews.com. Let me copy and paste a few for posterity in case Les Moonves deletes them.
by ayearwasted: CBS's supposed Macy's Parade coverage is merely celebrity snaps and gab. The token camera shots of the parade are so distant as to appear like an ant farm, and even those token images are blocked by a cheap computer overlay of fall leaves. Clearly CBS has no respect for the thousands of people who created the floats, no respect for those who practiced for years to march and perform, and no respect for we who do appreciate their extraordinary accomplishments. Shame, shame, shame!

by Alliterated: Disappointing coverage of the Macy's parade was highlighted by -not the parade- but a bunch of commercials and dance routines. Disgusting appearance by an alleged comedian, who denigrated his mother and father with references to his father looking like Hugh Hefner. Your rush to catch up with the crudeness of cable is alienating scores of boomers who still control the remotes, the majority of the buying power and so also the commercial dollars.

by tsummer99: We must say that this is the WORST coverage of a Thanksgiving Day parade we have ever seen. In fact, we don't think we are even watching a parade but in fact watching the hosts chat it up and commercials. COMMERCIALS EVERY FEW MINUTES IT SEEMS. We want to see a HOLIDAY PARADE. NOT A PARADE OF COMMERCIALS!!!! We have an exchange student here that we made get up just to watch this. She has since fallen back asleep because this coverage is so terrible. She was excited to see the marching bands, but has not seen a single one. Every time it looks like a band is coming up, the coverage cuts to commercials. A few balloons, a couple floats and some celebrities does not a parade make. We will never watch this parade again. Thanks for ruining a family holiday tradition CBS.
The fun for me this year came from reading and posting comments on Twitter during NBC's parade telecast. At a few commercial breaks, I flipped over to CBS in case I saw something silly.

As you would expect, the new balloons looked less wrinkled than the older ones. I thought it was an odd choice to put the new Mickey Mouse balloon on an inflatable boat anchor. My wife noticed that Poppin' Fresh had a blank blue circle on his toque instead of the Pillsbury logo.

Unfortunately for smart-alecks like me, there were no train-wreck moments in this year's line of march. Singers like Carly Simon and Cheyenne Jackson were barely memorable. Of the lot, I found Jimmy Fallon to be the most entertaining.

When I was a kid, my father took us into the city to see the parade in person each year. After we got home and had dinner, we would look at slides of the parade from previous years. Nowadays, I can read my blog posts from 2005, 2006, 2007 and 2008.

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